Wednesday, May 24, 2006

7 Up to be Sued: "Natural's not in it."

The Center for Science in the Public Interest, about which you can read a fairly negative Wikipedia entry here, has announced its intention to sue Cadbury Schweppes over their advertising the reformulated 7 Up as being 100% natural. The argument is that the new 7 Up contains high fructose corn syrup.
"Pretending that soda made with high fructose corn syrup is 'all natural,' is just plain old deception," said CSPI executive director Michael F. Jacobson. "High fructose corn syrup isn't something you could cook up from a bushel of corn in your kitchen, unless you happen to be equipped with centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes."
quoth the CSPI website.

1 comment:

Fishfrog said...

Fighting the good fight.