The Trader Joe's in downtown Philadelphia (2121 Market) uses Bill Watterson's Calvin and Hobbes characters to sell groceries via in store displays. Watterson, who notoriously opposes the licensing of the characters, doubtless didn't approve.
Not all of Calvin's lemonade is spent on the symbols of American truck manufacturers, and it comes in several delicious flavors, as seen here:
Here Hobbes here has no jokes, just bags of sickly sweet kettle corn. There's not even an attempt at humor.
Trader Joe's tries very hard for a friendly, informal atmosphere. And while it doesn't matter if your friends draw Calvin and Hobbes, it does matter when a company uses these trademarked and copyrighted characters to flog balsamic vinegar.